Independent benchmark infrastructure

Make creator-led businesses measurable and comparable.

Capital, sponsors, and audiences are moving toward creator businesses. The measurement standard has not caught up. GCI is building the source-backed reference layer.

POC level

1,873.85

Base level

1,000

Cohort

10 businesses

Period

54 months

Research proof of concept • Methodology v0.6 • Monthly observations through June 2026 • Not investable or investment performance

Auditability

From source trail to delivery payload.

EntityObservationSource classConfidence
Beast Industries2026-04Public channel milestoneSource-supported
Dude Perfect2026-05Published business profileSource-supported
Mark Rober2026-05Public channel milestoneSource-supported
Marques Brownlee2026-05Public channel milestoneSource-supported

Illustrative audit sample. The full POC includes source notes and links; sparse anchors are linearly interpolated and require additional point-in-time controls before production use.

Choose your pathway

What decision should GCI make easier?

Creator business

Join the opt-in cohort

Verified inputs and an independent benchmark profile

Investor, brand or platform

Pilot a relevant cohort

Comparable intelligence for diligence and monitoring

Data or market infrastructure

Design the delivery layer

Auditable calculations, API outputs, and licensing requirements

Founding design partners

Scope a 30-day pilot.

Share your pathway and we will follow up to schedule a product-design conversation.