Methodology Framework

Global Creator Index Methodology

The Global Creator Index methodology provides a rules-based, transparent framework for evaluating creator influence, reach, engagement, growth, and momentum across the global creator economy.

Audience Reach

Measures the scale and distribution of a creator's audience across relevant platforms.

Engagement Quality

Evaluates how consistently an audience responds through views, comments, shares, saves, and other interaction signals.

Audience Growth

Tracks the rate and consistency of audience expansion across the creator's primary channels.

Momentum

Captures short-term acceleration in attention, engagement, visibility, and market relevance.

Cross-Platform Durability

Assesses whether creator influence is concentrated on one platform or distributed across multiple durable channels.

Audience Quality

Considers audience consistency, authenticity, commercial relevance, and signal quality within the benchmark framework.

Preliminary Eligibility Screen

Research-universe eligibility concepts

The current public framework uses a qualitative preliminary screen before any creator-led business is considered for deeper research-universe review.

•Creator-led business and identifiable economic entity
•Measurable audience and current commercial activity
•Sufficient public or permissioned data for source-supported review
•No unresolved identity, integrity, or material data issue

Fixed numerical thresholds for audience size, revenue, operating history, data confidence, and final constituent selection have not yet been published. The Creator Eligibility Assessment therefore provides a preliminary indication only and cannot secure or guarantee inclusion.

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The methodology is intended to support benchmark construction, constituent classification, index scoring, and ongoing review of creator economy performance. Scores and rankings are analytical outputs based on a rules-based methodology, source availability, and data confidence. They are not statements of fact regarding any creator's character, integrity, financial condition, personal worth, or commercial suitability.

Important Notices

Global Creator Index is not affiliated with, endorsed by, sponsored by, or officially connected to any creator, platform, agency, or brand referenced in the research universe, benchmark framework, backtest, or index materials unless expressly stated.

Public-facing materials should not use creator photos, headshots, logos, or likenesses unless licensed, approved, or otherwise cleared for the specific use. Current benchmark materials are designed around neutral text, data, and market-style visual elements.

The current public version is a research-stage framework. It includes a research universe, methodology preview, and subscriber-proxy backtest proof of concept. It is not final index performance, investment advice, an ETF, a security, or an investable product.

Corrections and Review Process

Source, entity, and methodology review

Creators, agencies, platforms, data partners, and other relevant parties may request review of factual errors, entity treatment, source issues, or methodology concerns. Review requests are assessed against the rules-based methodology, available source material, and data-confidence framework. Where appropriate, Global Creator Index may correct, update, clarify, or remove affected research-universe or benchmark materials.

Request review