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Research Universe
Global Creator Index™ Research Universe
A working benchmark preview tracking creator-led businesses across media, commerce, podcasting, streaming, newsletters, gaming, education, and global creator platforms.
Important notice
Research universe only. Not a final index or final ranking. Global Creator Index is not affiliated with, endorsed by, sponsored by, or officially connected to any creator, platform, agency, or brand referenced here unless expressly stated. Not investment advice. Not an ETF, security, or investable product.
Candidates
93
Website-safe research universe
Platforms
10
Primary platform categories
Sectors
62
Creator business classifications
Status
Pilot
Not a final index or ranking
Explore Candidates
Filter the research universe
Public fields only. Revenue bands, CEV estimates, internal scores, and review notes are intentionally excluded.
Showing 93 of 93 candidates
| Order | Creator | Creator Business | Platform | Sector | Region | Public Status |
|---|---|---|---|---|---|---|
| #1 | Beast Industries | Beast Industries / MrBeast / Feastables | YouTube | Entertainment / Commerce | United States | Canonical entity - child brands not double counted |
| #2 | Unwell Network | Trending / Unwell Network / Call Her Daddy / Alex Cooper | Podcast | Podcast / Entertainment | United States | Canonical entity - podcast and network not double counted |
| #3 | Logan Paul | Logan Paul / Impaulsive creator business | YouTube | Entertainment / Sports Media | United States | Solo entity - overlapping Prime economics excluded |
| #4 | KSI | KSI solo creator business | YouTube | Entertainment / Music / Sports | United Kingdom | Solo entity - overlapping Sidemen and Prime economics excluded |
| #5 | Sidemen | Sidemen / XIX Entertainment ecosystem | YouTube | Entertainment / Commerce | United Kingdom | Canonical group entity - individual member economics not double counted |
| #6 | Prime Hydration | Prime Hydration / KSI & Logan Paul / Congo Brands ecosystem | Commerce | Commerce / Beverage | United States / United Kingdom | Separate product entity - do not also count inside KSI or Logan |
| #7 | D'Amelio Brands | D'Amelio Brands / Charli / Dixie / D'Amelio family | Commerce | Lifestyle / Commerce | United States | Canonical family commerce entity - Charli and Dixie not double counted |
| #8 | Mythical Entertainment | Mythical Entertainment / Rhett & Link / Good Mythical Morning | YouTube | Entertainment / Commerce | United States | Canonical entity - shows and founders not double counted |
| #9 | Mark Rober | CrunchLabs / Mark Rober | YouTube | Education / Science / Commerce | United States | Website Pilot - show only after source verification |
| #10 | Dude Perfect | Dude Perfect LLC | YouTube | Sports Entertainment / Commerce | United States | Website Pilot - show only after source verification |
| #11 | Ryan Trahan | Ryan Trahan creator business | YouTube | Entertainment / Commerce | United States | Website Pilot - show only after source verification |
| #12 | Kai Cenat | Kai Cenat creator business | Twitch | Gaming / Streaming / Entertainment | United States | Private website/admin collection first; public after verification |
| #13 | iShowSpeed | Darren Watkins Jr. / iShowSpeed | YouTube | Entertainment / Streaming | United States | Private website/admin collection first; public after verification |
| #14 | Marques Brownlee | MKBHD / Studio channel ecosystem | YouTube | Technology / Media | United States | Website Pilot - show only after source verification |
| #15 | Emma Chamberlain | Chamberlain Coffee / Anything Goes | YouTube | Lifestyle / Commerce | United States | Private website/admin collection first; public after verification |
| #16 | Dhar Mann | Dhar Mann Studios | YouTube | Entertainment / Media Studio | United States | Website Pilot - show only after source verification |
| #17 | Nick DiGiovanni | Nick DiGiovanni creator business | YouTube | Food / Entertainment / Commerce | United States | Website Pilot - show only after source verification |
| #18 | Sean Evans | First We Feast / Hot Ones / Sean Evans | YouTube | Food / Entertainment | United States | Private website/admin collection first; public after verification |
| #19 | Jake Paul | Most Valuable Promotions / creator ecosystem | YouTube | Sports Entertainment / Commerce | United States | Private website/admin collection first; public after verification |
| #20 | Yes Theory | Yes Theory creator business | YouTube | Travel / Entertainment / Community | United States / Global | Website Pilot - show only after source verification |
| #21 | Casey Neistat | Casey Neistat creator business | YouTube | Film / Creator Economy | United States | Private website/admin collection first; public after verification |
| #22 | Colin and Samir | Colin and Samir | YouTube | Creator Economy / Business Media | United States | Website Pilot - show only after source verification |
| #23 | Jay Shetty | Jay Shetty / On Purpose | Podcast | Podcast / Personal Development | United Kingdom / United States | Private website/admin collection first; public after verification |
| #24 | Diary of a CEO | The Diary of a CEO / Steven Bartlett | Podcast | Podcast / Business | United Kingdom | Private website/admin collection first; public after verification |
| #25 | Tim Ferriss | Tim Ferriss Show / Tim Ferriss | Podcast | Podcast / Business | United States | Private website/admin collection first; public after verification |
| #26 | Lex Fridman | Lex Fridman Podcast | Podcast | Podcast / Technology | United States | Private website/admin collection first; public after verification |
| #27 | SmartLess | SmartLess Media | Podcast | Podcast / Entertainment | United States | Private website/admin collection first; public after verification |
| #28 | Dax Shepard | Armchair Expert | Podcast | Podcast / Entertainment | United States | Private website/admin collection first; public after verification |
| #29 | Theo Von | This Past Weekend / Theo Von | Podcast | Podcast / Comedy | United States | Private website/admin collection first; public after verification |
| #30 | Mel Robbins | Mel Robbins creator business | Podcast | Personal Development | United States | Private website/admin collection first; public after verification |
| #31 | Scott Galloway | Prof G Media | Podcast | Business / Podcast | United States | Private website/admin collection first; public after verification |
| #32 | Ben Thompson | Stratechery | Newsletter | Technology / Strategy / Newsletter | Taiwan / United States | Website Pilot - show only after source verification |
| #33 | Lenny Rachitsky | Lenny's Newsletter | Newsletter | Business / Product / Newsletter | United States | Website Pilot - show only after source verification |
| #34 | Sahil Bloom | Sahil Bloom | Newsletter | Business / Personal Development | United States | Website Pilot - show only after source verification |
| #35 | Codie Sanchez | Contrarian Thinking | Newsletter | Business / Education | United States | Private website/admin collection first; public after verification |
| #36 | Acquisition.com | Acquisition.com / Alex Hormozi | Business platform | Business / Entrepreneurship | United States | Private website/admin collection first; public after verification |
| #37 | Gary Vaynerchuk | VaynerMedia / GaryVee | Business / Media / Agency | United States | Private website/admin collection first; public after verification | |
| #38 | Ninja | Tyler Blevins / Ninja | Twitch | Gaming / Streaming | United States | Website Pilot - show only after source verification |
| #39 | xQc | xQc creator business | Twitch | Gaming / Streaming | Canada | Private website/admin collection first; public after verification |
| #40 | Ibai Llanos | Ibai creator business | Twitch | Gaming / Sports Entertainment | Spain | Private website/admin collection first; public after verification |
| #41 | El Rubius | Rubius | Twitch | Gaming / Streaming | Spain | Website Pilot - show only after source verification |
| #42 | TheGrefg | TheGrefg creator business | Twitch | Gaming / Streaming | Spain | Private website/admin collection first; public after verification |
| #43 | Pokimane | Pokimane / OfflineTV-related ventures | Twitch | Gaming / Streaming | United States / Canada | Website Pilot - show only after source verification |
| #44 | Valkyrae | Valkyrae | YouTube | Gaming / Streaming | United States | Website Pilot - show only after source verification |
| #45 | Jacksepticeye | Seán McLoughlin / Jacksepticeye | YouTube | Gaming / Entertainment / Commerce | Ireland | Private website/admin collection first; public after verification |
| #46 | PrestonPlayz | TBNR / Preston | YouTube | Gaming / Entertainment | United States | Website Pilot - show only after source verification |
| #47 | Unspeakable | Unspeakable Media | YouTube | Entertainment / Gaming / Commerce | United States | Website Pilot - show only after source verification |
| #48 | Critical Role | Critical Role Productions | YouTube | Gaming / Entertainment / Commerce | United States | Private website/admin collection first; public after verification |
| #49 | Linus Tech Tips | Linus Media Group | YouTube | Technology / Media / Commerce | Canada | Private website/admin collection first; public after verification |
| #50 | Mrwhosetheboss | Arun Maini / Mrwhosetheboss | YouTube | Technology | United Kingdom | Private website/admin collection first; public after verification |
| #51 | Technical Guruji | Gaurav Chaudhary / Technical Guruji | YouTube | Technology | India / UAE | Private website/admin collection first; public after verification |
| #52 | CarryMinati | Ajey Nagar / CarryMinati | YouTube | Comedy / Gaming | India | Private website/admin collection first; public after verification |
| #53 | Kimberly Loaiza | Kimberly Loaiza creator business | YouTube | Music / Lifestyle | Mexico | Private website/admin collection first; public after verification |
| #54 | Whindersson Nunes | Whindersson Nunes creator business | YouTube | Comedy / Entertainment | Brazil | Private website/admin collection first; public after verification |
| #55 | Felipe Neto | Felipe Neto creator business | YouTube | Entertainment / Commentary | Brazil | Private website/admin collection first; public after verification |
| #56 | Luisito Comunica | Luisito Comunica / creator media brand | YouTube | Travel / Lifestyle | Mexico | Private website/admin collection first; public after verification |
| #57 | Yuya | Bailando Juntos / Yuya beauty brand | YouTube | Beauty / Commerce | Mexico | Private website/admin collection first; public after verification |
| #58 | Nuseir Yassin | Nas Daily | Education / Media | Israel / Singapore / Global | Private website/admin collection first; public after verification | |
| #59 | Bretman Rock | Bretman Rock creator business | Beauty / Lifestyle | United States / Philippines | Private website/admin collection first; public after verification | |
| #60 | Adam W | Adam Waheed / Adam W | Comedy / Short-form Entertainment | United States | Website Pilot - show only after source verification | |
| #61 | Hannah Stocking | Hannah Stocking | YouTube | Comedy / Entertainment | United States | Website Pilot - show only after source verification |
| #62 | Amelia Dimoldenberg | Chicken Shop Date | YouTube | Comedy / Interview / Entertainment | United Kingdom | Website Pilot - show only after source verification |
| #63 | Michelle Khare | Michelle Khare / Challenge Accepted | YouTube | Fitness / Challenge / Entertainment | United States | Website Pilot - show only after source verification |
| #64 | Jackie Aina | FORVR Mood / Jackie Aina | YouTube | Beauty / Commerce | United States | Website Pilot - show only after source verification |
| #65 | Addison Rae | Addison Rae creator business | TikTok | Lifestyle / Entertainment | United States | Private website/admin collection first; public after verification |
| #66 | Devon Rodriguez | Devon Rodriguez creator business | TikTok | Art / Entertainment | United States | Private website/admin collection first; public after verification |
| #67 | Nara Smith | Nara Smith creator business | TikTok | Food / Lifestyle / Fashion | United States | Private website/admin collection first; public after verification |
| #68 | Brittany Broski | Brittany Broski creator business | TikTok | Comedy / Podcast | United States | Private website/admin collection first; public after verification |
| #69 | Bob Does Sports | Bob Does Sports | YouTube | Golf / Sports Entertainment | United States | Website Pilot - show only after source verification |
| #70 | Good Good Golf | Good Good Golf | YouTube | Golf / Sports Entertainment / Commerce | United States | Private website/admin collection first; public after verification |
| #71 | Grant Horvat | Grant Horvat creator business | YouTube | Golf / Sports Entertainment | United States | Private website/admin collection first; public after verification |
| #72 | Bryson DeChambeau | Bryson DeChambeau creator business | YouTube | Golf / Sports Entertainment | United States | Private website/admin collection first; public after verification |
| #73 | Jomboy Media | Jomboy Media | YouTube | Sports Media | United States | Private website/admin collection first; public after verification |
| #74 | Pat McAfee | Pat McAfee Show | YouTube | Sports Media / Podcast | United States | Private website/admin collection first; public after verification |
| #75 | Crime Junkie | Audiochuck / Ashley Flowers | Podcast | True Crime / Podcast / Media | United States | Private website/admin collection first; public after verification |
| #76 | Happy Dad | Happy Dad / NELK ecosystem | Commerce | Commerce / Beverage | United States / Canada | Private website/admin collection first; public after verification |
| #77 | NELK Boys | NELK / Full Send | YouTube | Entertainment / Commerce | Canada / United States | Private website/admin collection first; public after verification |
| #78 | Trixie Mattel | Trixie Mattel / Trixie Cosmetics | YouTube | Entertainment / Beauty / Commerce | United States | Private website/admin collection first; public after verification |
| #79 | Huda Kattan | Huda Beauty / Huda Kattan | Beauty / Commerce | United Arab Emirates / United States | Private website/admin collection first; public after verification | |
| #80 | James Charles | James Charles creator business | YouTube | Beauty / Entertainment | United States | Private website/admin collection first; public after verification |
| #81 | Khaby Lame | Khaby Lame creator business | TikTok | Comedy / Short-form Entertainment | Italy / Senegal | Private website/admin collection first; public after verification |
| #82 | Bella Poarch | Bella Poarch creator business | TikTok | Music / Lifestyle | United States / Philippines | Private website/admin collection first; public after verification |
| #83 | Zach King | Zach King creator business | TikTok | Visual Effects / Entertainment | United States | Private website/admin collection first; public after verification |
| #84 | Alan Chikin Chow | Alan Chikin Chow creator business | YouTube | Comedy / Entertainment | United States | Private website/admin collection first; public after verification |
| #85 | Jelly | Jelly creator business | YouTube | Gaming / Entertainment | Netherlands | Private website/admin collection first; public after verification |
| #86 | Squeezie | Squeezie creator business | YouTube | Gaming / Entertainment | France | Private website/admin collection first; public after verification |
| #87 | AuronPlay | AuronPlay creator business | Twitch | Gaming / Entertainment | Spain | Private website/admin collection first; public after verification |
| #88 | Fernanfloo | Fernanfloo creator business | YouTube | Gaming / Entertainment | El Salvador | Private website/admin collection first; public after verification |
| #89 | Liza Koshy | Liza Koshy creator business | YouTube | Comedy / Entertainment | United States | Private website/admin collection first; public after verification |
| #90 | Tana Mongeau | Tana Mongeau creator business | YouTube | Entertainment / Podcast | United States | Private website/admin collection first; public after verification |
| #91 | Michelle Phan | EM Cosmetics / Michelle Phan | YouTube | Beauty / Commerce | United States | Private website/admin collection first; public after verification |
| #92 | Ali Abdaal | Ali Abdaal creator business | YouTube | Education / Productivity | United Kingdom | Private website/admin collection first; public after verification |
| #93 | Kurzgesagt | Kurzgesagt - In a Nutshell | YouTube | Education / Science / Media | Germany | Private website/admin collection first; public after verification |
Methodology Control
Why this page is limited
This public research page intentionally excludes revenue bands, Creator Enterprise Value estimates, internal scores, ranking decisions, and review notes. Those fields remain internal until source verification, entity resolution, legal review, and methodology governance are complete.
Review Process
Corrections and source review
Creators, agencies, platforms, and data partners may request review of factual errors, entity treatment, source issues, or methodology concerns. Review requests are assessed against the rules-based methodology and available source material.
View methodology and review process →